Know yourself beforeyou build your startup.
FounderDNA AI uses behavioral intelligence and artificial intelligence to evaluate your entrepreneurial readiness and generate a professional founder intelligence report.
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Founder Success Index
Adaptive Visionary
Sadeem Intelligence
Not a personality test. A founder intelligence system.
FounderDNA measures how you actually decide under pressure, trade off competing goods, respond to failure, and follow through. It does that through scenarios where every option is defensible and no answer is obviously correct.
Built for selection committees in Saudi Arabia. Every question, report and certificate exists in Arabic and English.
- 10 dimensions
- 33 facets
- 25 minutes
- Arabic and English
- Every score cites evidence
What it is not
- A traditional personality test
- An HR recruitment assessment
- A generic psychological questionnaire
- A simple founder survey
What it is
- Behavioral analysis across 10 dimensions
- Scenario-based decision measurement
- Cross-question consistency detection
- AI interpretation with cited evidence
Most founder decisions are made on instinct and a pitch deck.
Venture studios, investors and accelerators back people long before they can back numbers. Founders themselves rarely have an honest map of where they are strong and where they will break.
01
Interviews reward performance
A confident narrative is not evidence of execution discipline. Interviews measure how well someone presents, not how they behave in month nine.
02
Self-assessment flatters
Ask a founder if they are resilient and they will say yes. Ask them what they cut when the runway shortened, and you learn something real.
03
Comparison is impossible
Without a common scale, a cohort of forty applicants is forty opinions. Selection committees end up arguing about impressions.
How it works
Four stages. Twenty to thirty minutes. One report you can act on.
Adaptive assessment
Between eighty and one hundred questions, selected as you go. Answer patterns decide what you are asked next, so the assessment probes where it is least certain about you.
Behavioral analysis
Every dimension is measured through multiple questions and question types. No single answer determines a trait, and declared traits are checked against demonstrated choices.
AI interpretation
The FounderDNA Engine reconciles your scores, contradictions and risk posture into an executive reading. Every conclusion is tied to the behavior that produced it.
Report and certificate
A professional founder intelligence report, your Founder Genome, and a verifiable certificate you can share with investors or on LinkedIn.
The assessment framework
Ten dimensions, thirty-three facets, measured indirectly.
- Vision & Purpose
Clarity of direction, depth of motivation, and long-range thinking.
- Vision clarityMotivationLong-term thinking
- Entrepreneurial Mindset
Recognizing opportunity, inventing new approaches, and taking calculated risk.
- Opportunity recognitionInnovationCalculated risk-taking
- Execution Excellence
Speed, discipline, and the habit of finishing what was started.
- Speed of executionDisciplineCompletion
- Resilience
Response to failure, tolerance of pressure, and persistence over time.
- Response to failureStress tolerancePersistence
- Leadership
Decision-making, influence, team-building, and accountability.
- Decision makingInfluenceTeam buildingAccountability
- Learning Agility
Speed of learning, openness to feedback, and continuous improvement.
- Learning speedFeedback acceptanceContinuous improvement
- Business Acumen
Commercial thinking, market understanding, prioritization, and decision quality.
- Commercial thinkingMarket understandingPrioritizationDecision quality
- Emotional Intelligence
Emotional regulation, communication, conflict management, and empathy.
- Emotional regulationCommunicationConflict managementEmpathy
- Commitment
Time devoted, willingness to sacrifice, and seriousness of intent.
- Time commitmentSacrificeSeriousness
- Integrity & Accountability
Integrity, ownership of outcomes, and consistency between words and actions.
- IntegrityResponsibilityWords match actions
Each dimension is assessed through several question types, and the most decisive traits are probed more than once.
The FounderDNA Engine
What the engine is looking for while you answer.
Six signals, read continuously while you answer.
Answer consistency
Declared traits are paired with behavioral scenarios measuring the same facet. Divergence is recorded, not ignored.
Behavioral contradictions
A founder may describe themselves as highly disciplined, then choose deferral in three of four execution scenarios. The engine surfaces exactly that.
Decision patterns
Speed, reversibility and information appetite across dozens of choices form a signature that a single answer cannot fake.
Response patterns
Straight-lining, extreme-response bias and consistently ideal answers all reduce confidence in the result. Each one is reported openly.
Risk preference
Risk appetite is inferred from what you are willing to lose, not from what you say about risk.
Confidence scoring
Coverage, consistency and response quality combine into an AI Confidence Score published alongside every result.
The FounderDNA report
An executive document, not a score sheet.
Rendered by the same engine that scores a live assessment.
DEMOFounder Genome
Adaptive Visionary
Sees where the market is going before it moves.
- Executive Summary
- Founder Success Index
- Founder Readiness
- Founder Genome
- Behavioral Analysis
- Core Strengths
- Development Areas
- Potential Risks
- Leadership Analysis
- Execution Analysis
- Business Analysis
- Resilience Analysis
- Emotional Intelligence
- Commitment Analysis
- AI Recommendations
- Final Assessment
Every score explains why it was produced, citing the behavior behind it.
View full reportSample reports
Ten demonstration founders across ten sectors. No account required.
Pricing
For founders
Founder Assessment
Most chosenThe full assessment, report, genome and certificate.
499SARone-time
- One complete assessment
- AI-powered analysis
- FounderDNA report
- Founder Genome
- Founder Success Index
- PDF report
- FounderDNA certificate
- Private dashboard
- One-year report validity
Founder Reassessment
For previous customers. Includes progress comparison against your last assessment.
199SARone-time
- New assessment
- Comparison with previous assessment
- Progress analysis
- Updated Founder Success Index
- Updated Founder Genome
- Updated recommendations
- Updated certificate
For organizations
For organizations
Starter
999SAR/ month
- Up to 10 founder assessments / month
- Organization dashboard
- Applicant management
- Reports
- PDF export
Professional
Most chosen2,499SAR/ month
- Up to 50 assessments / month
- Team management
- Founder comparison
- Analytics
- Reports
- PDF export
- Priority support
Enterprise
Custom
- Large-scale assessments
- API access
- White label
- SSO
- CRM integration
- Custom branding
- Dedicated support
All prices are in Saudi riyals. A founder pays once and keeps the report for a year. Organizations are billed monthly and can change plan at any time.
Who uses FounderDNA
One scale, six kinds of decision.
Venture studios
Select entrepreneurs-in-residence on evidence, and pair each venture with the founder profile it actually needs.
Investors
Add a structured behavioral read to due diligence, and know which support the founder will need after the cheque.
Accelerators & incubators
Compare a full cohort on one scale, and design programming around the gaps the cohort actually has.
Universities
Give student founders an honest development map before they commit years to an idea.
Government programs
Allocate grants and support with defensible, auditable selection criteria.
Founders
Find out which co-founder, mentor or discipline you need before the market finds out for you.
What partners say
Three pilot partners ran a full cohort through the assessment before we opened it to the public. This is what changed for them.
Illustrative quotes from pilot partners, anonymized by agreement.
We used to argue about impressions for two hours per candidate. Now we argue about the two dimensions where the report and our read disagree.
The contradiction section was uncomfortable and completely accurate. I hired an operator three months later.
Forty applicants on one scale changed our shortlist. Two founders we would have cut are now in the program.
Questions
How long does the assessment take?
Between twenty and thirty minutes. It saves as you go, so you can stop and resume on any device.
Can I game the questions?
Not usefully. Traits are measured through several questions and question types, declared traits are checked against behavioral scenarios, and consistently ideal answering lowers your published confidence score.
Who can see my report?
Only you, unless you share it. Organizations see only the founders associated with their organization, and only assessments they commissioned.
Is the assessment available in Arabic?
Yes. Every question, report, certificate and email exists in Arabic and English, and you can switch at any moment without losing progress.
What is the Founder Genome?
A generated profile name describing the shape of your result, for example Strategic Operator or Visionary Builder. It is composed from your strongest dimensions and nuance modifiers, not selected from a short list of types.
Can I retake it?
Yes, at a reduced price. A reassessment shows exactly what improved, what declined and what stayed stable since your last result.
Twenty-five minutes now, or a year finding out the hard way.
Start the assessment, or read a full sample report first.
No account needed to read a sample report.